The Eclectic Group LLC is a culturally grounded marketing collective helping businesses grow through strategy, storytelling, and innovation. With over 20 years of experience, we connect brands to diverse audiences, amplify underrepresented voices, and deliver results that matter.
We operate four distinct brands that bring our mission to life:
Eclectic Consult & Experts – A network providing culturally driven marketing, media, and strategy advisory services.
More Than Three Fifth – A platform amplifying underrepresented businesses through storytelling, education, collaboration, and digital commerce.
Eclectic Excursions – A cultural experiences brand designing immersive tours and activations that celebrate community, creativity, and local history.
Core Protective Services – Our safety and site support division providing private security, fire watch, and construction assistance to keep projects and community spaces operating smoothly.
Our work is guided by the Eclectic PATH—Promote, Amplify, Transform, and Highlight. At The Eclectic Group, we don’t just market brands—we build legacies and strengthen the communities behind them.
Our signature brands each represent a pillar of the Eclectic PATH—a framework that brings our mission to life. Together, they reflect how we build strategy, community, transformation, and visibility for the people and businesses we serve.
Eclectic Consult & Experts: Strategic Marketing Solutions
We provide expert marketing strategies, brand audits, and customized campaigns to help businesses connect with their audiences, elevate visibility, and drive measurable growth. Backed by our Eclectic Experts Network, Our team delivers intentional, results-driven solutions built for impact.
More Than Three Fifth Platform: Community, Commerce & Collaboration
More Than Three Fifth brings underrepresented businesses to the forefront—combining storytelling, education, and digital visibility. Our marketplace, Eclectically Black, extends this mission by giving entrepreneurs a platform to sell, connect, and grow sustainably.
Eclectic Excursions Tours: Cultural & Immersive Experiences
Eclectic Excursions connects people to the rich stories, spaces, and small businesses that define our communities. In a time of disappearing storefronts and shifting cultural landscapes, we create immersive, high-touch experiences that uplift local entrepreneurs and celebrate culture through every step of the journey.
Core Protection Services: Safety & Site Support
Core Protective Services strengthens the foundation of every project by delivering dependable safety, private security, and site support. We provide trained personnel for private security coverage and construction assistance, and operational support - ensuring community spaces, events, and job sites remain safe, compliant, and well-managed at all times.
Driving Diversity is at the heart of The Eclectic Group. We elevate underrepresented communities through marketing, storytelling, cultural experiences, and economic empowerment — ensuring every activation, project, and partnership reflects the richness of the people we serve.
Whether through small business amplification, immersive cultural tours, or safety and operations support, we are committed to creating pathways to visibility, opportunity, and long-term growth for communities that deserve to be seen and supported.
Eclectic Excursions is our experiential storytelling and cultural tourism division, specializing in immersive journeys that highlight the soul of New York City. Through curated walking and driving tours, neighborhood activations, and creative cultural experiences, we bring communities to life by showcasing their history, small businesses, and vibrant local identities.
Our approach blends hospitality, community engagement, and strategic design to create experiences that feel both authentic and elevated. Whether we're crafting intimate cultural routes, designing large-scale neighborhood activations, or developing bespoke experiences for partners and brands, we build moments that resonate deeply with residents, visitors, and global audiences alike.
With strong relationships across local businesses, cultural institutions, and community leaders, Eclectic Excursions delivers high-impact, turnkey experiences that connect people to place — transforming culture into unforgettable journeys.
More Than Three Fifth is a vibrant platform empowering underrepresented entrepreneurs - including youth, women, and founders of color - through storytelling, education, and community. As the heart of our Amplify pillar, More Than Three Fifth provides the tools, visibility, and strategic support needed to help every business grow with confidence and clarity.
Beyond our platform, More Than Three Fifth also delivers workshops and training programs for schools, city agencies, and community organizations - covering entrepreneurship, branding, leadership, digital literacy, and career readiness. These sessions are designed to equip participants with practical skills they can apply immediately.
Our Business Membership includes a directory profile, expert-led content, monthly accountability calls, and our signature Marketing 101 trainings that help new and growing founders strengthen their foundation and brand presence.
Our Standard Membership is perfect for supporters and allies who want to uplift diverse entrepreneurs - discover new businesses, share reviews, and engage with curated content that fuels community-driven growth.
Whether you're a founder, partner organization, or community advocate, More Than Three Fifth is where collaboration, culture, and commerce meet - amplifying diverse voices and expanding access to education and opportunity.
With over 20 years of experience spanning award-winning media strategy, brand storytelling, and digital innovation, Kali Williams is the visionary founder of The Eclectic Group LLC—a culturally grounded marketing collective dedicated to helping underrepresented businesses grow with purpose.
Kali has led impactful campaigns for global brands, built grassroots movements, and crafted equity-driven marketing strategies for NYC Government, Black Love, Juneteenth NYC, Eli Lilly, KFC, Intuit, Visit California, and more. She’s known for bridging culture and commerce—merging strategic insight with creative excellence to deliver measurable results.
As a thought leader and advocate for inclusive entrepreneurship, Kali’s work closes the gap between big brand strategy and community impact. Her leadership has shaped The Eclectic Group’s distinct approach—offering custom consulting, curated travel experiences, and digital platforms like More Than Three Fifth that amplify underrepresented voices.
Through bold vision and proven expertise, Kali continues to position The Eclectic Group as a trusted partner for brands and entrepreneurs ready to grow, connect, and create lasting impact.
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