The Eclectic Group LLC is a culturally rooted marketing collective helping businesses grow through strategy, storytelling, and innovation. With over 20 years of experience, we connect brands to diverse audiences, amplify underrepresented voices, and deliver results that matter.
We proudly operate four distinct brands that reflect our mission to blend culture, community, and commerce:
Eclectic Consult & Experts – A network of marketing experts offering culturally driven marketing, media, and strategy solutions.
More Than Three Fifth – A storytelling and community platform spotlighting underrepresented businesses through strategic partnerships and digital content.
Eclectically Black – A curated online marketplace where Culture Meets Commerce, empowering underrepresented brands to thrive.
Eclectic Excursions – A travel and lifestyle brand curating immersive experiences that celebrate culture, creativity, and community.
Our work is guided by the Eclectic PATH—a framework centered on Promote, Amplify, Transform, and Highlight. At The Eclectic Group, we don’t just market brands—we build legacies.
Our signature brands each represent a pillar of the Eclectic PATH—a framework that brings our mission to life. Together, they reflect how we build strategy, community, transformation, and visibility for the people and businesses we serve.
Eclectic Consult & Experts: Strategic Marketing Solutions
We provide expert marketing strategies, brand audits, and customized campaigns to help businesses connect with their audiences, elevate visibility, and drive measurable growth. Backed by our Eclectic Experts Network, Our team delivers intentional, results-driven solutions built for impact.
More Than Three Fifth Platform: Community & Collaboration
More Than Three Fifth is dedicated to showcasing underrepresented businesses, amplifying their stories, and fostering meaningful community connections. Through strategic storytelling and collaborative marketing, we help businesses expand their reach and build lasting partnerships.
Eclectic Excursions Tours: Storytelling Through Travel
Eclectic Excursions connects curious minds to the rich stories, spaces, and businesses of communities of color. In an era of disappearing storefronts, we design immersive, high-touch experiences that inspire, support local economies, and celebrate culture through every step of the journey.
Eclectically Black Shopping: Bringing Brands Online
Eclectically Black is a curated online marketplace helping underrepresented businesses establish a digital footprint. We support entrepreneurs without e-commerce platforms by providing the tools, marketing, and visibility they need to sell online, reach new audience, and grow sustainability.
At The Eclectic Group, diversity isn’t just a value—it’s our foundation. Through our platforms, More Than Three Fifth and Eclectically Black, we amplify underrepresented businesses, spark connections, and create pathways to visibility and growth. Whether through storytelling or digital commerce, we provide the tools and platforms entrepreneurs need to scale, thrive, and reach new audiences. These efforts reflect our ongoing commitment to advancing equity and driving meaningful impact across the marketplace.
Eclectically Black is a curated online marketplace dedicated to helping underrepresented businesses establish a digital presence and grow through commerce. Our mission is to drive sales, visibility, and opportunity for brands that have historically been overlooked—especially those without the tools or access to sell online.
Alongside showcasing diverse entrepreneurs, we feature our own line of Eclectic Branded products and offer essential business tools designed to support long-term success. We take pride in connecting global consumers with unique, high-quality items that spark cultural appreciation and economic empowerment.
At our core, we’re committed to building pathways to generational wealth and creating a legacy of ownership, prosperity, and financial freedom for communities that have long been underserved.
Join us in celebrating the power of entrepreneurship and keeping businesses always in the Black—never in the red.
More Than Three Fifth is a vibrant, membership-based platform built to empower underrepresented entrepreneurs—including youth, women, and founders of color. We offer essential tools, strategic support, and a connected community to help every business owner thrive and grow.
Our Business Membership includes a dedicated profile in our directory, visibility through expert-led content, monthly accountability calls, and tailored marketing and brand-building support. It’s designed to turn passion into progress.
Our Standard Membership is perfect for advocates and consumers who want to support diverse businesses. Discover new brands, share reviews, earn rewards, and access exclusive content while helping uplift the entrepreneurial ecosystem.
We welcome Allies and aspiring founders alike—join us to amplify diverse voices, foster meaningful collaborations, and be part of a movement driving equity and opportunity in entrepreneurship.
With over 20 years of experience spanning award-winning media strategy, brand storytelling, and digital innovation, Kali Williams is the visionary founder of The Eclectic Group LLC—a culturally grounded marketing collective dedicated to helping underrepresented businesses grow with purpose.
Kali has led impactful campaigns for global brands, built grassroots movements, and crafted equity-driven marketing strategies for platforms like Black Love, Juneteenth NYC, Eli Lilly, KFC, Intuit, Visit California, and more. She’s known for bridging culture and commerce—merging strategic insight with creative excellence to deliver measurable results.
As a thought leader and advocate for inclusive entrepreneurship, Kali’s work closes the gap between big brand strategy and community impact. Her leadership has shaped The Eclectic Group’s distinct approach—offering custom consulting, curated travel experiences, and digital platforms like More Than Three Fifth and Eclectically Black that amplify underrepresented voices.
Through bold vision and proven expertise, Kali continues to position The Eclectic Group as a trusted partner for brands and entrepreneurs ready to grow, connect, and create lasting impact.
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